Telegram as a Social Network: Key Features of the Platform
Telegram has long ceased to be just a messenger for text communication. Today, it is a powerful social network that combines elements of chats, blogs, news feeds, and even marketplaces. In this article, we will explore how Telegram has evolved beyond a simple communication app and what opportunities it offers to users.
Channels and Blogs
Telegram channels can be compared to public pages in traditional social networks. They allow authors to share content with a broad audience without feedback in the form of comments (although this feature is available through discussion threads). Today, Telegram hosts numerous channels covering topics from news and politics to cooking and self-development.
Groups and Communities
Unlike channels, groups allow users to interact with each other. This makes them an excellent tool for creating interest-based communities, discussing current topics, and organizing events.
Bots and Automation
Telegram offers an advanced system of bots capable of performing various tasks—from retrieving information and placing orders in online stores to managing cryptocurrency wallets and creating interactive services. This expands the platform's capabilities, making it useful not just for communication but also for business.
Marketplaces and Commerce
More and more entrepreneurs are using Telegram to sell products and services. Thanks to integration with payment systems, users can make purchases directly within the app.
Audio and Video Chats
In 2020, Telegram introduced group audio chats, followed by video calls and live streams. This gave users the ability to host conferences, lectures, and even online concerts.
Mini-Apps
Recently, Telegram introduced a new feature—mini-apps—that allow developers to create fully functional services within the messenger. These apps can be used for gaming, online shopping, educational platforms, and other interactive services. Thanks to them, users gain access to extended functionality without needing to install additional software.
Official Advertising
In 2021, Telegram launched its official advertising platform, enabling channel owners to monetize their content. Unlike other social networks, ads in Telegram appear unobtrusively and only in large public channels with a significant number of subscribers. This innovation provided the platform with an additional revenue stream while allowing content creators to earn from their audiences.
Telegram Premium
In 2022, Telegram introduced a paid subscription—Telegram Premium, offering users additional features. Benefits include increased file upload limits, faster download speeds, exclusive stickers and reactions, and an ad-free experience.