One of the key features of advertising in Mini Apps is targeting — the ability to direct ads to a specific audience. In this article, we’ll explore the targeting tools available in Telegram Mini Apps and how they can be used to improve the effectiveness of advertising campaigns.

Mini Apps help improve personal productivity by providing tools for task management, reminders, and tracking various activities. Below are the top 5 Telegram Mini Apps that can enhance your efficiency.

These integrated web applications allow users to interact with various services without leaving the Telegram interface. Their impact on the online entertainment industry, including games, streaming, and social interactions, is particularly noticeable.

With their integration with payment systems, user-friendly interface, and vast automation possibilities, Mini Apps can help increase conversion rates and simplify interactions with customers.

Like any other development process, it's easy to make mistakes that can harm the user experience, reduce performance, or cause the Mini App to be underused.

Before setting a budget, it is important to clearly define the goal of your ad campaign. TGoals directly influence the budget strategy.

A/B testing is a tool that allows marketers to identify the most effective ad creatives, formats, and strategies in Telegram Ads.

Retargeting is a mechanism that allows advertisers to show ads again to users who have previously interacted with their content.

Geographic targeting is one of the key tools in Telegram Ads that allows advertisers to display ads to users in specific regions and countries.

The first step is to define basic parameters: age, gender, language, and geography. If your product is aimed at a specific region, you can restrict ad display to residents of a particular country or city.