Ad Formats in Telegram: Banners, Text Ads and other

Telegram Ads offers a variety of ad formats that help brands effectively engage their audience. In this article, we will explore the main ad formats in Telegram, their features, and best practices for using them.

Banner Ads

Banners in Telegram Ads consist of an image with a short text and a call-to-action button. This format is designed to capture attention through visual content, making it ideal for brand awareness and product promotion. Bright and high-quality images instantly attract users, convey key messages without long descriptions, and are quickly processed.

Banners are especially effective for announcing new products, as they present them in an eye-catching way and generate interest. This format is particularly useful for industries that rely on visuals, such as fashion, accessories, and design. Additionally, banners help enhance brand recognition by creating a memorable image with distinctive colors and logos.

Banners are also great for promoting limited-time offers, discounts, and special deals, as they can quickly communicate key information. Using animated banners can further increase engagement, making ads more dynamic and appealing. However, for banners to be effective, their visual style should align with the target audience’s preferences and evoke an emotional response.

Video Ads

Video is one of the most engaging ad formats and is now available in Telegram Ads. These are short video clips (up to 60 seconds) that autoplay without sound in users’ channel feeds (with the option to enable audio by tapping).

Video ads are perfect for showing products in action, telling a story, or emotionally connecting with the audience. Dynamic scenes, animations, and a brief narrative help hold users’ attention and deliver the message within seconds. This format is especially effective for entertainment, apps, games, and e-commerce.

The first 2–3 seconds of the video must be eye-catching to ensure viewers continue watching. Including subtitles or on-screen text is important, since the videos play without sound by default.

Text Ads

Text ads are simple text-based messages with a call-to-action button. They are the most subtle and cost-effective advertising option in Telegram, requiring minimal preparation. This format is highly readable and works well for various types of content, including promotions and news updates.

Text ads are ideal for brief marketing messages, urgent offers, promo codes, and discounts. They are especially effective for B2B marketing, financial services, and informational campaigns where visual content is not essential.

One of the key advantages of text ads is their flexibility—advertisers can quickly update their messages to align with current promotions and events. This format is particularly useful for promoting webinars, conferences, and live events that require immediate audience engagement.

To improve the effectiveness of text ads, advertisers should keep messages concise yet informative. Using emojis can make ads more visually appealing, but they should be used sparingly to avoid distracting from the main message. Testing different calls to action is also important to determine which phrases resonate best with the target audience.

Conclusion

The choice of Telegram ad format depends on the goals of your campaign. Banners are ideal for capturing attention and increasing brand awareness, carousels provide detailed product presentations, and text ads deliver quick and direct messages. By combining different formats, advertisers can achieve maximum reach and audience engagement.