Telegram Advertising Best Practice — an open library of professional expertise & experience on Telegram
Telegram
Telegram Advertising Best Practice — an open library of professional expertise & experience on Telegram
Telegram

Donations

What Are Donations

Donations are a form of support in which a user voluntarily sends money to an author, project, channel, or service. Unlike purchasing a product or subscribing to a service, a donation does not imply any required reward — it is an act of gratitude, support, or engagement.

Formats

  • One-time payment: the user sends any amount once.
  • Recurring support: monthly transfers via a payment system or platform.
  • Donations with bonuses: access to exclusive content, stickers, mentions, roles, etc.
  • Donation platforms: third-party services like Boosty, Patreon, Buy Me a Coffee, DonationAlerts, and others.

Why Donations Matter

  • Help creators continue their work without ads or paywalls.
  • Enable the growth of projects that don’t generate direct profit.
  • Build a sense of connection between the audience and the author.
  • Strengthen loyalty: people feel they are part of the project’s journey.

Donations in Telegram

In Telegram, donations can be set up through bots, Web Apps, payment buttons, or links to external services. Everything happens inside the messenger without needing to leave the app. This is convenient, transparent, and suitable for both channels and individual projects.
More details about the payment system can be found in the official Telegram Payments documentation.

Examples in Telegram:

  • A bot with a “Support” button and predefined amounts.
  • A link to an external donation service with auto-filled fields.
  • A mini app with a form for one-time or recurring payments.
  • Automated replies and thank-you messages after a donation.

Advantages

  • No required payment: users donate voluntarily.
  • User-friendly: just one click to complete the transfer.
  • Accessible: works for both small contributions and larger sums.
  • Flexible implementation: use buttons, bots, forms, or reactions.

When Are Donations Most Relevant

Donations are common among independent creators, streamers, charitable initiatives, and educational projects. They are especially popular with content creators who avoid ads or paywalls, offering a free support model instead.

Donations are more than just income. They represent a form of voluntary support that helps build strong relationships with the audience and gives people a way to participate in a project’s growth. In Telegram, where monetization options are limited, donations play a key role in sustainable development and creative independence.

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