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Telegram as an Advertising Platform. Audience: Features, Interests, and Potential

Telegram Audience Profile

The Telegram audience is made up of a wide range of user groups, but several key characteristics can be highlighted:

• Age: The majority are young people aged 18-35, making up more than 60% of all platform users.
• Gender: About 58% of Telegram users are male, and 42% are female.
• Geography: The largest Telegram markets are in Russia (about 35% of users), India (about 20%), Brazil (15%), as well as in European and Middle Eastern countries.
• Interests: Telegram users follow the news, study educational materials, and are interested in technology, finance, and entertainment content.
• Behavioral Traits: The audience values privacy, the convenience of receiving information, and minimal traditional advertising.

Telegram is actively used for personal communication, work, business, information searching, and entertainment. This is why it has become a popular platform for bloggers, experts, and companies.

Popular Topics of Telegram Channels

There are many channels in Telegram with various thematic directions. Let's look at the most popular ones:

1. News and Analytics – the most read categories, covering more than 30% of the Telegram audience.
2. Business and Finance – channels about investments, cryptocurrency, economics, and marketing attract about 20% of users.
3. Technology and Science – topics related to IT, gadgets, and artificial intelligence make up around 15% of user interests.
4. Education and Self-development – about 12% of the audience is subscribed to educational channels and self-development blogs.
5. Humor and Entertainment – memes, jokes, and entertainment materials interest about 10% of subscribers.
6. Sports and Health – fitness, diets, and sports reviews are popular among 8% of the audience.
7. Games and eSports – gaming topics occupy around 7% of users.
8. Lifestyle and Travel – the audience interested in lifestyle, fashion, and tourism constitutes 6%.
9. Cooking – about 5% of users are subscribed to culinary blogs and nutrition tips.
10. Cars and Transport – car reviews, test drives, and tips interest about 4% of subscribers.

The popularity of topics depends on the relevance of the content, its quality, and the level of audience engagement.