What Advertising Formats are Available in Telegram Mini Apps?

Telegram Mini Apps (TMA) have become one of the most flexible tools for businesses, allowing them to interact with customers directly within the messenger. Embedded mini-applications give companies the opportunity to use a variety of advertising formats to effectively promote their products and services. In this article, we will explore the advertising formats available in Telegram Mini Apps and their main features.

Banners

Ads banners are one of the most popular advertising formats, grabbing attention through bright visual design. In Telegram Mini Apps, banners can be placed on the main page of the mini-app or in specific sections. 

Example Use:

• A store adds a banner with information about discounts on popular products.
• Online courses feature a bright banner advertising an upcoming webinar

Advantages:

• Grab attention through visual content.
• Effective for promoting sales or launching new products.

Native Advertising

This type of advertising integrates seamlessly into the app interface and doesn’t appear like typical ads. For instance, it could be a text block offering a discount or a notification about a new product in a relevant section.

Example Use:
In a hotel booking app, a notification recommends a hotel that matches the user’s preferences.

Advantages:

• Users perceive it as part of the app’s functionality, which builds trust.
• High engagement due to relevance.

Advertising Buttons

These are interactive elements that prompt users to take action. Buttons can be embedded in any section of the app, such as menus, product pages, or recommendation sections.  

Example Use:

• A “Get Discount” button in the promotions section.
• “Learn More” under a description of a new service.

Advantages:

• Direct interaction with the user.
• Convenience: allows users to complete actions instantly (e.g., place an order).

Integrations

Ads integrations allow brands to embed advertising elements within the app’s usage scenarios. This could be a product recommendation based on a user’s search or a personalized offer depending on their actions. 

Example Use:

• In a food delivery app, after placing an order, a user sees a discount offer for their next purchase.
• When booking tickets, ads for a car rental partner service are shown.

Advantages:

• High personalization.
• Ads are tailored to the user’s current actions, increasing the likelihood of engagement.

Video Ads

Short video clips embedded within Telegram Mini Apps. These have become a popular format due to their ability to convey information effectively while capturing user attention. 

Example Use:

• A promotional video for a new product before placing an order.
• A video ad for a special offer in the “Recommended” category.

Advantages:

• High engagement due to dynamic content.
• Effective at conveying complex ideas in a short amount of time.

Pop-up Notifications

A non-intrusive ad format that appears as a notification within the mini-app. These are typically used to inform users about temporary promotions or bonuses. 

Example Use:

• A notification offering free delivery with purchases over a certain amount.
• A reminder about an expiring limited-time offer.

Advantages:

• Timeliness: the message appears at the right moment.
• Does not distract the user from the primary app usage flow.

Advertising Surveys and Quizzes

An interactive format that engages users. Often accompanied by prizes or bonuses for participation, making surveys and quizzes even more attractive. 

Example Use:

• A quiz about the brand’s products with gifts for correct answers.
• A survey about the user’s interests to personalize future offers.

Advantages:

• Increases loyalty through a gamified element.
• Allows businesses to collect data on user preferences.

Это формат, позволяющий вовлекать пользователей. Они часто сопровождаются призами или бонусами за участие, что делает опросы и викторины ещё более привлекательными.

Conclusion

Telegram Mini Apps offer a wide variety of advertising formats, each of which can be tailored to specific business objectives. From eye-catching banners to subtle native ads, interactive buttons to personalized integrations—these tools help businesses engage with their audience in an effective way. Thanks to these options, companies can not only capture users’ attention but also create a convenient and positive experience when interacting with their brand directly within Telegram.