What are Web Apps
Web Apps (Web Applications) are interactive applications that run directly in a web browser and do not require installation. Their interface and user interaction logic are similar to mobile or desktop apps, although they are built using web technologies like HTML, CSS, and JavaScript and launched via the internet.
Web Apps are widely used across different fields:
- cloud-based services like Google Docs, Figma, Canva;
- progressive web apps (PWAs) such as Spotify Web Player, Uber;
- in-app web interfaces accessed via embedded browsers (WebView);
- corporate dashboards, CRM systems, and project management tools;
- interactive landing pages, quizzes, online calculators, and other marketing tools.
These apps launch directly in the browser, offer full interactivity, and don’t need to be installed on a device.
Advantages:
- no installation needed — a single tap is enough;
- fast updates since the code is hosted on a server;
- consistent performance across all devices;
- customizable UI and logic for various use cases.
Web Apps in Telegram
In Telegram, embedded apps typically refer to Mini Apps — lightweight applications that open inside chats, bots, or via buttons. They launch in a dedicated window within the messenger and do not require users to leave the app or visit an external site.
Examples include:
- games and interactive quizzes;
- feedback forms and user requests;
- online stores with product catalogs and checkout (e.g., DurgerKing bot demo);
- educational modules and micro-courses;
- CRM dashboards and management tools integrated with bots.
Telegram uses WebView, an embedded browser window, to launch interactive web interfaces. When a user taps a button in a bot, Telegram loads the web app directly from the developer’s server within the messenger interface.
Since 2022, Telegram has officially supported Web Apps, providing developers with tools for user authentication, data exchange, and UI control. These tools also support integration with Telegram Payments and Telegram Stars.
Web Applications for business and advertising
Browser-based applications make it possible to embed full-featured services directly into Telegram. After clicking on an ad, users can immediately interact — place an order, sign up, make a payment, or fill out a form — all without leaving the app.
Additional features include:
- authentication via Telegram ID;
- payment processing through Telegram Payments or Telegram Stars;
- in-app behavior tracking.
Web Apps turn Telegram into a flexible environment for creating interactive experiences. They allow businesses to combine communication, service, and payment in one place, making the user journey as fast and seamless as possible.
