What is UX/UI
UX/UI (User Experience and User Interface) are two interconnected disciplines in the design and development of digital products. UI refers to the visual layout and styling — buttons, menus, colors, fonts, animations. UX focuses on how intuitive, efficient, and satisfying the user experience is — from opening an app to completing a desired action.
UX and UI are not the same, but they always work together. A good interface isn’t just visually appealing. It helps users quickly understand what they can do, where to click, and how to reach their goal. If the design is cluttered or confusing, users may leave before the product even loads. For an overview of UX/UI fundamentals, see Nielsen Norman Group or explore Material Design by Google.
UI design typically includes:
- screen structure and element layout
- color schemes, fonts, and visual hierarchy
- buttons, forms, icons, illustrations
- animations, transitions, and feedback on user actions.
UX design focuses on:
- logical user flows and interaction paths
- ease of completing a task
- clarity, speed, and predictability
- the overall impression and usability of the product.
UX/UI in Telegram products
Bots, Mini Apps, and ad funnels on Telegram often suffer from poor UX/UI. For example: buttons placed in unintuitive spots, overly dense layouts, a lack of visual hierarchy, or unclear next steps. These issues reduce engagement, hurt perception, and lower conversions.
In Telegram-based products, it’s especially important to:
- offer clear and simple choices (avoid overloading)
- ensure the interface is mobile-friendly
- visually separate key actions from secondary elements
- provide clear navigation with as few steps as possible.
Why is this important in advertising
With Telegram Ads, users often land in a bot or Mini App after clicking. The first few seconds are critical. If the interface feels confusing or unappealing, the funnel breaks. Good UX/UI helps retain attention and guide users toward key actions — such as subscribing, submitting a form, or completing a purchase. According to UX Planet, poor onboarding and unclear UI are among the main reasons for user drop-off.
UX/UI is not just design — it’s a conversion tool. Telegram products offer limited space and short interaction time. That’s why design plays a critical role. Clean, purposeful interfaces help turn clicks into results and improve the overall effectiveness of any Telegram-based experience.
