What is ROI
ROI (Return on Investment) is a metric used to measure the efficiency of investments in a project. It helps determine how much profit an advertising campaign, project, or other activity generated in relation to the money spent.
This indicator is widely used to analyze the performance of business decisions, marketing efforts, advertising campaigns, IT products, and any other projects that involve expenses and revenue. A positive result means the investment was profitable. A negative one shows it led to a loss.
How returns are calculated
ROI = (Revenue − Costs) ÷ Costs × 100%
For example, if an ad campaign cost $1,000 and generated $1,800 in revenue, the ROI would be:
(1800 − 1000) ÷ 1000 × 100% = 80%. This means the campaign generated 80 cents of profit for every dollar invested.
The higher the return, the more effective the investment. However, it’s important to consider not only direct revenue but also associated costs such as platform fees, refunds, customer acquisition costs, and more. Tools like Google Analytics, Mixpanel, and Segment are used to track returns with greater precision.
ROI in digital advertising
ROI is especially important for performance-driven campaigns, where the main goal is measurable financial return rather than reach. With ROI, marketers can:
- compare the effectiveness of different traffic sources (e.g., Google Ads, Facebook Ads, TikTok Ads);
- make informed decisions about scaling budgets;
- disable underperforming formats or creatives;
- justify ad spend to clients or stakeholders.
ROI in Telegram
On Telegram, performance is evaluated based on:
- paid ad placements in channels (e.g., via Telega.io or Clickadilla);
- CPA and CPC campaign results in Telegram Ads;
- bot funnels, landing pages, or external links promoted via Telegram;
- subscriptions, sales, or leads generated through the platform.
Accurate tracking requires conversion monitoring. This can be done using:
- UTM tags (via Campaign URL Builder);
- promo codes or discounts;
- bot analytics tools like Dashly;
- CRM systems (e.g., HubSpot, Pipedrive);
- third-party tracking platforms such as Voluum.
Without reliable revenue tracking, ROI figures can be misleading and lead to wrong decisions.
When performance data matters
- When working with a limited ad budget;
- at the launch of a new channel, bot, or campaign;
- when comparing creatives, geographies, or strategies;
- when running paid traffic and needing to validate profitability.
This metric is essential in digital marketing. It doesn’t just show results — it supports data-driven decision-making: where to invest more, what to scale, and what to stop. On Telegram, where budgets are often lean and results measurable in real time, it gives a clear answer: is your advertising working and is it worth continuing?
