What is Reach
Reach (number of unique users) is a metric that shows how many different people saw a post, message, or ad. It includes only unique views. If someone opens the same content multiple times, only the first view is counted.
This metric is often used to assess the potential audience size for a specific piece of content. While impressions can reflect repeated exposure, reach helps answer a more fundamental question: “How many individuals have been exposed to this content at least once?”
How it differs from views
Views show how often content was opened, even if repeated. Reach shows how widely the content was delivered. Views reflect how deeply the audience engaged. For example, 12,000 views and a reach of 6,000 means each person viewed it twice on average.
Why it’s important to track
This metric shows how well your content spreads and how effective your strategy is. It is especially useful when launching partnerships, analyzing media campaigns, or promoting new projects.
For instance, if your Telegram post reaches 20,000 unique users out of 100,000 subscribers, the reach rate is 20%. This gives marketers a clear benchmark for evaluating content visibility and potential brand awareness.
What affects reach
- Size and engagement level of the audience
- Timing and frequency of publication
- Format of content: video, text, carousel, audio
- Engagement (reactions, shares, comments)
- Content visibility algorithms within the platform
- Use of paid promotion tools
Reach in Telegram
On Telegram, the number of unique users is typically tracked using the built-in view counter (the eye icon next to a post). It counts only unique views within a 24-hour window. More detailed stats are available via Telegram Premium, API, or tools like HypeAuditor and Combot.
However, reach in Telegram may vary significantly depending on audience engagement. Inactive subscribers or silent channels can lower actual visibility. To improve this metric, admins often encourage shares, post at optimal times, or collaborate with other creators for cross-promotion.
Note: If a message is forwarded to other chats or channels, each unique view in those new locations also contributes to the total reach.
How to use this metric in analytics
- Compare how many unique users saw each post
- Evaluate traffic sources (organic vs. paid)
- Calculate CPM: cost per 1,000 unique impressions
- Measure engagement rate: ER = actions ÷ reach × 100%
Audience coverage is a basic but highly important metric, especially in media, channel growth, and advertising. It shows how many people saw your content and how far it spreads. Alongside other indicators, reach enables data-driven decisions and better communication strategies.
