What is PR
PR (Public Relations) is a communication strategy aimed at shaping and maintaining a positive image of a brand, project, or individual in the eyes of the public. PR helps build trust, increase awareness, and influence perception through public presence — rather than direct advertising.
Unlike marketing, which focuses on driving sales, PR works with perception, reputation, and public opinion. It’s a long-term effort that shapes how a brand is viewed in society, the media, professional communities, and among customers.
Key objectives:
- building brand image and reputation;
- managing the information landscape;
- maintaining relationships with media, partners, investors, and audiences;
- handling crisis communications;
- supporting launches, events, and public announcements.
Communication tools:
- media publications (e.g., TechCrunch, The Verge);
- press releases via platforms like PR Newswire or Business Wire;
- interviews and public speaking;
- events and brand activations;
- mentions in blogs and social media;
- work with key opinion leaders (KOLs) and influencers (e.g., through Upfluence or Influencity);
- partnerships, integrations, and participation in expert discussions or media podcasts.
PR in Telegram
On Telegram, PR plays a unique role because the platform lacks traditional news feeds or algorithmic recommendations. Content spreads organically — through forwards, mentions, reposts, and personal recommendations. This makes the following PR channels especially important:
- partner mentions and integrations in other Telegram channels;
- endorsements from opinion leaders and influencers, including curated channels and private communities;
- coverage in content aggregators;
- external media publications targeting Telegram users;
- event updates and brand messaging published directly in the brand’s own Telegram channel.
In Telegram, communication efforts and advertising often work hand-in-hand: the former builds trust and interest, while advertising amplifies reach and delivers targeted messages. Effective Telegram strategies usually include both — to shape public opinion and communicate clearly with the right audience.
When public relations matters
- Launching new products or projects;
- rebranding or repositioning efforts;
- during crises or reputational challenges;
- entering new markets or preparing for public milestones (such as an IPO);
- building expert positioning or a community around a brand.
PR is the foundation of long-term trust. It doesn’t replace advertising — it makes advertising more effective. People are more likely to click, subscribe, or engage when they’ve already heard of a project from credible sources or formed a positive impression through communication.
