Telegram Advertising Best Practice — an open library of professional expertise & experience on Telegram
Telegram
Telegram Advertising Best Practice — an open library of professional expertise & experience on Telegram
Telegram

Donations

What Are Donations

Donations are a form of support in which a user voluntarily sends money to an author, project, channel, or service. Unlike purchasing a product or subscribing to a service, a donation does not imply any required reward — it is an act of gratitude, support, or engagement.

Formats

  • One-time payment: the user sends any amount once.
  • Recurring support: monthly transfers via a payment system or platform.
  • Donations with bonuses: access to exclusive content, stickers, mentions, roles, etc.
  • Donation platforms: third-party services like Boosty, Patreon, Buy Me a Coffee, DonationAlerts, and others.

Why Donations Matter

  • Help creators continue their work without ads or paywalls.
  • Enable the growth of projects that don’t generate direct profit.
  • Build a sense of connection between the audience and the author.
  • Strengthen loyalty: people feel they are part of the project’s journey.

Donations in Telegram

In Telegram, donations can be set up through bots, Web Apps, payment buttons, or links to external services. Everything happens inside the messenger without needing to leave the app. This is convenient, transparent, and suitable for both channels and individual projects.
More details about the payment system can be found in the official Telegram Payments documentation.

Examples in Telegram:

  • A bot with a “Support” button and predefined amounts.
  • A link to an external donation service with auto-filled fields.
  • A mini app with a form for one-time or recurring payments.
  • Automated replies and thank-you messages after a donation.

Advantages

  • No required payment: users donate voluntarily.
  • User-friendly: just one click to complete the transfer.
  • Accessible: works for both small contributions and larger sums.
  • Flexible implementation: use buttons, bots, forms, or reactions.

When Are Donations Most Relevant

Donations are common among independent creators, streamers, charitable initiatives, and educational projects. They are especially popular with content creators who avoid ads or paywalls, offering a free support model instead.

Donations are more than just income. They represent a form of voluntary support that helps build strong relationships with the audience and gives people a way to participate in a project’s growth. In Telegram, where monetization options are limited, donations play a key role in sustainable development and creative independence.

Recommend to read

Popular Telegram Mini Apps
Popular Telegram Mini Apps
We have compiled a ranking of Telegram mini-apps that are used by millions of people around the world.
How Telegram Mini Apps can help in learning and online education?
How Telegram Mini Apps can help in learning and online education?
Telegram Mini Apps in education: examples of popular educational Mini-Apps and their interaction with users.
How to Analyze the Results of Advertising Campaigns in Telegram Ads
How to Analyze the Results of Advertising Campaigns in Telegram Ads
Only by studying the data can you understand how successful a campaign is and what steps can improve it. Let’s break down what to focus on when evaluating results.
How to attract your first 1,000 Telegram subscribers: a practical guide
How to attract your first 1,000 Telegram subscribers: a practical guide
This guide gathers proven tips to help you quickly gain your first thousand subscribers and lay the foundation for further growth.
Спасибо!
Thank you!
You’ve been subscibed
На ваш email отправлено письмо для подтверждение подписки
Подпишитесь на рассылку
Subscribe to the articles
Get the actual Telegram market news
by adstelegram.com
Pussing the button I agree to Adstelegram Privacy Policy and to receive newsletters.
Спасибо!
Thank you!
You’ve been subscibed
На ваш email отправлено письмо для подтверждение подписки