What is a CRM system
CRM system (Customer Relationship Management) is a software solution for managing interactions with clients, partners, and potential customers. The main goal of a CRM is to help businesses build relationships, track communication history, increase repeat sales, and organize work with their audience.
CRM systems typically store key data such as:
- client contact details (name, phone number, email, messenger);
- communication history: calls, messages, meetings;
- sales funnel stages — from first contact to payment;
- reminders, tasks, and tags;
- campaign results and marketing activity insights.
With the help of a CRM, businesses can automate the work of sales teams, identify weak points in the sales process, analyze traffic source effectiveness, and build follow-up communication flows.
What a modern CRM system can do:
- maintain a unified client database with filtering and segmentation;
- track deals and manage the sales funnel;
- integrate with messengers, email, websites, and advertising tools;
- assign tasks and reminders to team members;
- launch automated campaigns and trigger-based messages;
- build real-time reports and analytics.
CRM and Telegram integration
Today, CRM systems increasingly integrate with messengers — especially Telegram. This enables businesses to:
- automatically receive bot-generated leads and store them in the CRM;
- track user behavior in chats (clicks, funnel progress);
- send segmented broadcasts to Telegram users directly from the CRM;
- create personalized communication flows based on collected data.
Such integrations combine the convenience of Telegram with the structure and analytics of a CRM system. Users enjoy real-time messaging, while businesses gain full control over their funnels and customer data.
Popular CRM platforms with Telegram support
CRM systems can be cloud-based (accessible via browser) or self-hosted (installed on company servers). Popular platforms like Bitrix24, AmoCRM, HubSpot, and Pipedrive offer Telegram integration via APIs or pre-built modules.
There are also specialized Telegram-focused setups where CRM functionality is implemented using Google Sheets, Airtable, or embedded directly into bot logic via platforms like Chatfuel or Manybot.
