Which Platforms Allow Advertising in Telegram Mini Apps?

Telegram Mini Apps (TMA) are becoming an increasingly popular tool for businesses to interact with users. These integrated mini-applications allow brands to offer products, services, and run ads directly within Telegram, without requiring users to navigate to external platforms. However, choosing the right platform for running an effective advertising campaign is essential. In this article, we’ll explore the platforms that allow advertising in Telegram Mini Apps and their benefits.

Telegram Ads Manager

Description:

Telegram Ads Manager

is Telegram’s official advertising platform. It provides businesses with tools for creating, managing, and monitoring ad campaigns, including targeting, analytics, and performance tracking.

Features:

• Create and configure ad campaigns with targeting options such as geography, interests, age, and more.
• Analyze campaign performance using built-in statistics tools.
• Integrate with Mini Apps for placing ads within apps.

Why Use It:

Telegram Ads Manager

offers maximum compatibility with the Telegram ecosystem, making it the primary choice for running ads in Mini Apps. It is the simplest way to reach an audience directly within a mini-app.

Own Mini Apps

Description:
Many companies launch their own mini-applications within Telegram, where integrated advertising becomes an essential part of the user experience.

How It Works:

• Brands can place ads within their Mini Apps themselves.
• Ads can be native (e.g., banners or buttons), making them organic for users.
• These apps are ideal for placing promotional offers, recommendations, and partner integrations.

Why Use It:

• Full control over ad formats.
• High level of content personalization for the app’s audience.
• Direct interaction with customers, boosting conversion rates.

Example:
An e-commerce store might launch a mini-app with a product catalog and display banners with promotions or discounts.

Platforms with Audience through Partner Mini Apps

Description:
If a company doesn’t have its own Mini App, it can collaborate with partners who already have active apps with large audiences.

How It Works:

• Brands negotiate with Mini App owners to place ads.
• This can include banner ads, promotional buttons, or integrations.

Why Use It:

• Access to a ready-made audience without the need to develop your own app.
• Opportunity to test ad campaigns across different audiences.

Example:
A culinary service places ads for its recipes in a popular product ordering app within Telegram.

Digital Advertising Agencies

Description:
Many marketing agencies offer services for placing ads in Telegram Mini Apps. This is a convenient option for companies that don’t want to deal with the technical aspects of campaign setup.

How It Works:

• Agencies handle finding platforms, setting up targeting, placing ads, and analyzing their effectiveness.
• They can offer optimal solutions based on the brand’s budget and target audience.

Why Use It:

• Saves time and resources.
• Professional approach to developing an advertising strategy.
• Access to exclusive partner Mini Apps through the agency.

Channels and Bots with Mini App Functionality

Description:
Many popular Telegram channels and bots already use Mini Apps for their own needs and open up opportunities for placing ads.

How It Works:

• Advertisers work with the owner of a channel or bot to place ads within their Mini Apps.
• Such ads can be native, integrated into the bot’s functionality, or pop-up offers.

Why Use It:

• Channels and bots often have clearly segmented audiences, simplifying targeting.
• Ideal for niche products and services.

Example:
A bot offering online doctor appointments might advertise medical services through pop-up offers or buttons.

Benefits of Choosing the Right Platform

Choosing the right platform for running ads in Telegram Mini Apps can significantly impact the success of your campaign. Key benefits include:

• Wide Reach: Telegram Mini Apps are integrated into the messaging platform with millions of users.
• Precision Targeting: The ability to target ads based on interests, geography, and user behavior.
• Time Efficiency: Working with professional agencies or ready-made platforms reduces development costs.
• Flexibility in Formats: Different platforms allow you to choose between banners, native ads, and buttons.

Running ads in Telegram Mini Apps is possible through various platforms—from

Telegram Ads Manager

to partner Mini Apps and agency services. Each has its unique features, and the choice depends on campaign goals, budget, and target audience. By using available tools and platforms, businesses can effectively promote their products and services while interacting with users in a convenient environment. Telegram Mini Apps are not just a form of advertising but an opportunity to build closer and more productive relationships with customers.