How to Use Telegram Ads for eCommerce: Successful Examples

Telegram Ads is an effective advertising tool for online stores, helping to attract a paying audience, increase conversions, and boost sales. With advanced targeting, minimal competition, and high user engagement, Telegram Ads helps brands quickly and precisely deliver information about their products and services.

Why Telegram Ads is Suitable for eCommerce

• Engaged Audience: Messenger users actively interact with content.
• Minimal Competition: Telegram Ads is not yet as crowded with ads as other platforms.
• High Conversion: Direct interaction with the customer through the messenger.
• Advanced Targeting: Ads are shown only to the active Telegram audience, improving campaign efficiency.

Main Advertising Formats in Telegram Ads

• Sponsored Posts: Appear in popular channels and look like native posts.
• Banner Ads: Used to drive traffic to a website or bot.
• Engaging Content: Links to quizzes, mini-games, and surveys to increase engagement.

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Successful Examples of Using Telegram Ads in eCommerce

Example 1: ASOS – International Online Fashion Retailer

ASOS utilized Telegram Ads to promote their new collection by directing users to a personalized chatbot offering curated outfit selections. The campaign achieved an impressive CTR of 7.8% and a 24% increase in conversion rates. By leveraging segmented retargeting, ASOS successfully engaged repeat customers and boosted the average order value.

Example 2: Best Buy – Major US Electronics Retailer

Best Buy integrated Telegram Ads within gadget and technology-focused channels using interactive animated banners featuring limited-time offers. This strategy resulted in a 40% increase in sales and significantly enhanced audience engagement through product discussions and reviews.

Example 3: Udemy – Online Learning Platform

Udemy launched Telegram Mini Apps ads aimed at driving registrations for free trial courses, with ongoing personalized support via a chatbot. This approach led to a 33% growth in paid course enrollments and improved user retention through bonus materials and timely reminders.

Example 4: Lush – Cosmetics Brand 

The cosmetics brand Lush launched a Telegram Ads campaign to promote new scents and seasonal collections. The ads featured bright images of products and customer reviews, increasing trust in the brand. Clicking on the ad led the user to a Telegram bot, where they could get a personalized discount and place an order. As a result, the number of subscribers on the brand’s Telegram channel grew by 55%, and sales increased by 32%.

Telegram Ads is a powerful tool for online stores, allowing businesses to quickly find potential customers and boost sales. The key is to properly set up targeting, test creatives, and analyze results. If your business is not yet using Telegram Ads, it’s time to start experimenting with this promising channel.